Switched Digital Video (SDV) technology is likely to boom in the near future as more and more large cable MSOs (multi-service operators) in the U.S. are increasingly moving towards overall services convergence. SDV technology distributes digital video content through cable network in a cost-effective manner so that additional uses can be made using the free bandwidth.

Cable MSOs are opting to deliver IP-based and cross-platform video services, and support more targeted advertising. Speaker Cables Manufacturers Deployment of SDV will free up bandwidth that can be used to offer high-definition TV channels (HDTV), HD video-on-demand programs, and DOCSIS 3.0.

Time Warner Cable Inc. (TWC - Snapshot Report), the second largest cable TV operator in the U.S., is the pioneer in deploying large-scale SDV technology. The company is rolling out SDV in three major markets of Los Angeles, New York City, and Dallas that mutually account for above 6 million subscribers for the company. Cablevision Systems Corp. (CVC - Snapshot Report) also started implementing SDV technology.

Recently, Comcast Corp. (CMCSA - Analyst Report), the principal cable MSO in the U.S., also hinted that the company may follow suit in the near future. Comcast had earlier given SDV a trial, but eventually put it on the back burner.

The SDV platform can also be utilized by cable MSOs for other applications like IPTV and the upcoming 3DTV services. Using the SDV technology, cable operators can deliver both real-time and on-demand video services to IPTV set-top boxes, personal computer and mobile handsets.

On the other hand, switching may offer a superior alternative for 3DTV content offerings since this may target a diminutive fraction of customer base at least in the initial stages, and broadcasting those contents would not be a proper utilization of bandwidth.

We believe deployment of SDV will highly benefit BigBand Networks Inc. (BBND - Snapshot Report), a pioneer in SDV platform development. The company is the major supplier to the Time Warner Cable. As of now, BigBands switch is installed in more than 28 million homes. If Comcast finally opts for SDV, then Cisco System Inc. (CSCO - Analyst Report) and Motorola Inc. (MOT - Analyst Report) may be benefited in a big way, since these two companies supplied core SDV platforms to Comcast in its earlier trial runs. Arris Group Inc. (ARRS - Analyst Report) and Harmonic Inc. (HLIT - Snapshot Report) may also get more businesses for their respective edge QAM products.

At the end of 2009, U.S. cable operators together deployed SDV in PVC Cables Manufacturers around 35 million homes compared to around 25 million at the end of 2008. Various industry sources predicted that deployment of SDV may reach up to 90 million homes by the end of 2012.Switched Digital Video (SDV) technology is likely to boom in the near future as more and more large cable MSOs (multi-service operators) in the U.S. are increasingly moving towards overall services convergence. SDV technology distributes digital video content through cable network in a cost-effective manner so that additional uses can be made using the free bandwidth.

Cable MSOs are opting to deliver IP-based and cross-platform video services, and support more targeted advertising. Speaker Cables Manufacturers Deployment of SDV will free up bandwidth that can be used to offer high-definition TV channels (HDTV), HD video-on-demand programs, and DOCSIS 3.0.

Time Warner Cable Inc. (TWC - Snapshot Report), the second largest cable TV operator in the U.S., is the pioneer in deploying large-scale SDV technology. The company is rolling out SDV in three major markets of Los Angeles, New York City, and Dallas that mutually account for above 6 million subscribers for the company. Cablevision Systems Corp. (CVC - Snapshot Report) also started implementing SDV technology.

Recently, Comcast Corp. (CMCSA - Analyst Report), the principal cable MSO in the U.S., also hinted that the company may follow suit in the near future. Comcast had earlier given SDV a trial, but eventually put it on the back burner.

The SDV platform can also be utilized by cable MSOs for other applications like IPTV and the upcoming 3DTV services. Using the SDV technology, cable operators can deliver both real-time and on-demand video services to IPTV set-top boxes, personal computer and mobile handsets.

On the other hand, switching may offer a superior alternative for 3DTV content offerings since this may target a diminutive fraction of customer base at least in the initial stages, and broadcasting those contents would not be a proper utilization of bandwidth.

We believe deployment of SDV will highly benefit BigBand Networks Inc. (BBND - Snapshot Report), a pioneer in SDV platform development. The company is the major supplier to the Time Warner Cable. As of now, BigBands switch is installed in more than 28 million homes. If Comcast finally opts for SDV, then Cisco System Inc. (CSCO - Analyst Report) and Motorola Inc. (MOT - Analyst Report) may be benefited in a big way, since these two companies supplied core SDV platforms to Comcast in its earlier trial runs. Arris Group Inc. (ARRS - Analyst Report) and Harmonic Inc. (HLIT - Snapshot Report) may also get more businesses for their respective edge QAM products.

At the end of 2009, U.S. cable operators together deployed SDV in PVC Cables Manufacturers around 35 million homes compared to around 25 million at the end of 2008. Various industry sources predicted that deployment of SDV may reach up to 90 million homes by the end of 2012.

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